Sports re-imagined

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Sport is a matter of love, passion and greatness. It touches our daily lives and creates a depth of human engagement unmatched in the modern world.

Professional sports—a $90 billion industry—count over 7 billion fans worldwide.

New digital services are providing clubs with the capacity to reach global audiences, generate digital experiences and create new revenue opportunities.

The digital revolution has unlocked new opportunities for clubs, leagues and federations to challenge the convention to re-think how sports is played, coached, watched, and experienced.

Microsoft empowers sports organizations to do more by accelerating the value imagined and realized from their digital experiences.

Fan Engagement
Create deeper levels of fan engagement on match day and throughout the year, connecting fans around the world with teams, players and each other through fan profiles, marketing campaigns, and must see content.

Player & Team Performance
Empower coaches and staff to maximize player and team performance through analysis of game, team and player data, including video and wearable devices.

Operations & Productivity
Develop a 360-degree view of each fan, integrate marketing campaigns, monitor business performance, and improve insight into operations and team performance.

Smart Venue
Maximize enjoyment and safety in the venue, including fast access to concessions, socializing in the venue, interactive exhibits, augmented reality tours, and unique suite experiences.

Microsoft Services Plaform Chart

“Sports re-imagined” provides a point of view on how the digital revolution has unlocked new opportunities for clubs, leagues and federations to challenge the convention to re-think how sports is played, coached, watched, and experienced.


Article originally by: Sebastian Lancestremere, Marina Boter Vidal, Roy Sharples, JD Meier and Andy Eunson, Microsoft.

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